Best Cash Flow Management Software for New Founders

Written by
Eric Quick — Co-Founder & CEO, PocketCFO

One thing that can keep every new founder up at night is money. 

You need money to pay your AWS (or related) bill. 

You need to pay taxes. 

You need to pay your own bills, like rent.

As a new business owner, you are striving for peace of mind in the form of organized and approachable finances. But one major reporting error, two accountants, and a dozen spreadsheets later, and it becomes clear that the financial obligations of running a small business are certainly no easy task. 

Whether you’re lacking in the financial literacy department or have a backlog of accountants who have burned you in the past, cash flow management software helps automate time-consuming manual tasks and gives you visibility into your revenue, operating expenses, and free cash flow, so you can make more confident decisions. 

In this post, we’re taking a closer look at some of the best cash flow management software. 

1. PocketCFO 

PocketCFO Screenshot

We couldn’t write this post and not include our own software. 😉 PocketCFO is designed to bring peace of mind to the financial health of your business. 

It works by syncing your business bank account, Stripe, and Quickbooks. Then, you can see all of your revenue, expenses, cash inflow, and cash outflow in real-time. 

PocketCFO also provides real-time, automated insights and detailed cash flow forecasts, so you never have to worry about not being able to meet payroll again.

The best part—we offer a 34-day free trial. Then, our paid plans start at only $37 per month. 

2. QuickBooks 

As one of the most popular finance solutions for small businesses, QuickBooks, which is owned by Intuit, is the market leader for cloud accounting software for founders. Founders, accountants, and bookkeepers alike use it for everything from invoicing and tax planning/filing to bookkeeping and payroll.

However, its Cash Flow Planner is truly the highlight for small businesses. The Cash Flow Planner syncs your QuickBooks and overall banking activity to forecast both money-in and money-out over 30 to 90 days on one streamlined dashboard. 

In fact, PocketCFO even integrates directly with Quickbooks. While Quickbooks works great for understanding if your business is profitable, it is not the best for real-time cash flow management. 

With a QuickBooks Online account, founders can also create savings separate from business funds via Digital Envelopes that earns 1% APY interest. Pricing for QuickBooks Online begins at $7.50/month for the Simple Start Plan for one user and $15/month for the Essentials Plan for three users. 

3. Xero

Xero Screenshot

Similar to Quickbooks, Xero is an all-in-one cloud-based accounting software designed for small- to medium-sized businesses. The platform was founded in 2006 in Wellington, New Zealand, and has since amassed nearly 3 million subscribers globally. To help better manage cash flow, Xero offers tons of tools to capture all relevant financial data, from bank transactions to expenses and everything in between. 

One prominent cash flow feature is Business Snapshot, which creates a visual dashboard for key business performance metrics like income, average time to get paid, balance sheet, and cash balance. Another is Short-Term Cash Flow, which pulls relevant data like bank details from your Xero account to generate 30-day projections and quantify how cash flow will change based on separate business decisions, like when a bill is paid. 

Xero has the same shortcomings as Quickbooks in the sense that it is great for understanding your revenue, expenses, and profit margins but doesn’t always have the insights you need for real-time cash flow management. 

Pricing for Xero starts at $12/month, which is best suited for sole traders and new businesses. Most small businesses will start on their $34/month. All plans also come with a 30-day free trial. 

4. Invoiced 

Invoiced screenshot

Founded in 2012 by Jared King and based in Austin, Texas, Invoiced is an automated accounts receivable engine that also happens to have some powerful cash flow forecasting functionality.  

At its core, Invoiced is all about helping teams streamline billing, collections, and payments. They also have their CashMatch AI™, a proprietary algorithm that automatically matches between unapplied payments and balances, to cut back on cash-matching tasks. Plus, using relevant data from your invoices, payment plans, customer payment history, and more, it can create cash flow forecasts. 

The biggest downside of this software is the price. Pricing for Invoiced starts at $500/month and includes a complete billing CRM and dashboard as well as a branded payment portal. 

5. Causal 

Causal screenshot

Excel spreadsheets are great when you are first getting started. However, managing your business’s finances in spreadsheets is time-consuming and can lead to errors, especially if you aren’t a licensed accountant.  If you want to stick to your spreadsheet roots, but need a tool with more functionality, look no further than Causal. 

With a tagline like “your new spreadsheet for working with numbers” and a recent $4.2 million seed round, Causal has quickly become a fan-favorite for cash flow management.

The tool syncs data from your accounting system and combines it with operational data sourced directly from CRM and analytics tools to build robust models. Founders and accountants can build anything from a Discounted Cash Flow (DCF) Model to a Budget Model up to 10x faster than previous spreadsheet methods. These models can then be directly connected to data and shared via interactive dashboards that can be sent along to investors. They also have a built-in Scenarios feature that allows founders to establish and test what-if scenarios to conceptualize the full range of potential outcomes of models. 

They have a limited free tier. For unlimited variables and faster computation, opt for the Pro Version at $50/month.  

6. Float 

Float screenshot

Similar to Causal, Float is another cash flow forecasting tool for founders. With Float, forecasting and scenario planning are based on visual graphs and colorful dashboards rather than black-and-white digits and complex charts. 

Like many of the above software options, Float automatically syncs with existing accounting software to give a real-time view of incoming funds, outgoing cash, and overdue expenses. However, while a tool like PocketCFO is perfect for founders to use on-the-go for fast cash flow management and forecasting, Float is designed to be used mainly by accountants, controllers, and CFOs for deep scenario-planning and financial modeling.

You can get started with a 14-day trial. The paid plans start at $59/month for up to three users. 

7. Spendesk

Spendesk screenshot

Similar to Invoiced, Spendesk is designed to manage payments as well as expenses. Dubbed as a 7-in-1 solution, Spendesk empowers founders to oversee invoice payments, budgets, reporting, physical and virtual company cards, expense reimbursements, and more in one platform.

Unlike most of the other tools we mentioned, this tool is designed for finance teams at fast-growing startups. It also integrates with Quickbooks and Xero and includes built-in detailed revenue and cash flow reports. 

Spendesk doesn’t share its pricing on its website. Their quotes are custom and based on company size. 


New founders are constantly juggling dozens of tasks, from sales and marketing to hiring new team members and keeping tabs on your business’s financial health. Without solid financial management, maintaining positive cash flow can be a struggle — and without cash, a new business is as good as done. No matter if you’re a finance novice or just too busy to attend to accounting data, optimize cash flow today with one of the above solutions. 

If you are looking to try out PocketCFO, start a free 34-day trial here. 

Congratulations, you are one step closer to becoming a financial whiz.

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