We’re on a mission to democratize financial intelligence for small business owners

Our Story

PocketCFO started when co-founders Eric and Ting met in a class at USC. As a seasoned entrepreneur and investor, Eric discovered that many small businesses, especially those in the underserved communities, were failing due to a lack of financial knowledge. After winning 1st place at USC New Venture Seed Competition, Eric and Ting started their mission to close the gap in financial education and analytics for small businesses.

Cash flow is the lifeblood of any business, yet it's often one of the most difficult aspects of running a small business to manage. Without a steady cash flow, it can be difficult to meet day-to-day expenses, let alone invest in long-term growth. We created PocketChange Academy to help small business owners better understand and manage their cash flow. Through actionable insights and real-world examples, our courses provide the practical knowledge business owners need to make smart financial decisions and ensure their businesses are on solid footing for years to come.

Most business owners know that cash flow is critical to the success of their businesses, but tracking it can be a time-consuming and error-prone process. Spreadsheets are often used to track cash flow. This can lead to inaccurate information and insights, which can in turn lead to poor financial decisions. Our financial intelligence app is created to eliminate the need for manual data input and helps business owners get the insights they need to make the best financial decisions for sccuess.

At PocketCFO, we value diversity, equity, and inclusion.

PocketCFO’s commitment to social purpose is woven into our company's DNA. We are a Public Benefit Corporation that is dedicated to supporting the United Nations Sustainable Development Goals 5 (Gender Equality) and 10 (Reduced Inequalities). By empowering BIPOC and female business owners, we aim to help their businesses and the communities they serve in to prosper.